After trying to use Twitter in several different ways and finding little success over the years, I think I have enough failures under my belt to provide a little advice about how a business might use the platform effectively to connect with local Tweeps.
The big thing that I’ve learned is that you can’t just dive in with both feet without a strategy. This is how people get frustrated and end up saying that Twitter is an ineffective marketing tool. Having an organized strategy is essential and it just takes a little planning and know how to get started on the right foot.
Let me say too that using Twitter to connect with a local audience is completely different than using Twitter for your own entertainment or education. Also, using Twitter to connect and engage with local customers is completely different than a business who needs to connect with a national audience. You also need a completely different strategy than an individual who is trying to use Twitter to establish their own personal brand. I’m sure there may be exceptions but hear me out.
Disclaimer: I don’t claim to be a Twitter Ninja. If you have a better way, that’s great! This is what works for me. Read More…