Email marketing can be one of the most easiest and affordable ways to connect with a customer. All you have to do is load up your million-and-one subscriber list and fire away, right? Well, not so fast Ramrod. Just because it’s easy doesn’t mean that you’re doing it correctly and actually reaching your target audience.
The following rules and tips will help you understand some of the important elements that go into effective email marketing and how you can keep from permanently screwing yourself. Even if you make it to the inbox, all it takes is one click to skip, delete or unsubscribe from the list. So take a little extra time and follow these basic guidelines and you’ll be on the path from sinus supremus to marketing supremacy before you know it. Read the rest of this entry »